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Certificate in Email Marketing (CEM)

The Certificate in Email Marketing is a focused, hands-on training program designed to teach learners how to leverage email as a powerful marketing channel for customer engagement, lead nurturing, and sales conversion. The course covers everything from building an email list, crafting high-converting cempaigns, setting up automation, and analyzing performance. Learners gain proficiency in popular tools like Mailchimp, Zoho cempaigns, and Sendinblue. This course is ideal for students, job seekers in digital marketing, freelancers, and business owners.

Duration

1.5 to 2 Months

Eligibility

10+2 / Graduate / Working Professionals / Entrepreneurs (Basic internet and computer knowledge recommended)

Mode

Regular / Online / Blended

Support

Placement Assistance

Take the First Step Toward Your Dream Career

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Module Wise Syllabus

Module 1: Introduction to Email Marketing

  • What is Email Marketing?
  • Role of Email in Digital Marketing
  • Types of Email Campaigns (Newsletters, Promotions, Transactional)
  • Email Marketing vs Social Media & SMS

Module 2: Email List Building & Management

  • Importance of Permission-Based Email Lists
  • Lead Magnets (E-books, Coupons, Webinars)
  • Signup Forms & Landing Pages
  • List Segmentation Strategies
  • GDPR & Anti-Spam Laws

Module 3: Email Marketing Platforms & Tools

  • Introduction to Mailchimp, Zoho Campaigns, Sendinblue
  • Setting up Account & Lists
  • Templates and Drag-and-Drop Email Builders
  • Free vs Paid Plan Features

Module 4: Writing High-Converting Emails

  • Crafting Compelling Subject Lines
  • Email Copywriting Best Practices
  • Personalization & Dynamic Content
  • Using Images, CTAs, and Buttons Effectively

Module 5: Automation & Drip Campaigns

  • Introduction to Email Automation
  • Welcome Series & Onboarding Sequences
  • Abandoned Cart Emails (For E-commerce)
  • Re-engagement Campaigns

Module 6: Email Deliverability & Optimization

  • Avoiding Spam Filters
  • Warming up New Domains
  • List Cleaning & Bounce Management
  • Timing & Frequency Best Practices

Module 7: Email Campaign Analytics

  • Open Rate, Click Rate, Conversion Rate Explained
  • A/B Testing Subject Lines & Content
  • Using Google Analytics with Email Campaigns
  • Reporting & Performance Improvement

Module 8: Practical Project

  • Build an Email List with Signup Forms
  • Create and Send a Live Campaign
  • Set Up an Automation Sequence
  • Submit Campaign Analytics Report

Key Skills Developed

Course Benefits

Career Opportunities

Comprehensive offerings to build skills and careers

Email Marketing Executive

CRM & Retention Specialist

Digital Marketing Assistant

Freelance Email Campaign Manager

Small Business Owner using email for sales

Welcome to ITACAREDI Skills College

Empowering through Skills, Training & Education

WHY CHOOSE ITACAREDI?

ITACAREDI Skills College is a leading institution in India, dedicated to empowering individuals through quality education and skill development. Our cem program is designed to equip students with the knowledge and skills needed to excel in the IT industry.

  • Simple, easy-to-follow curriculum
  • Practical, hands-on training
  • Friendly and experienced trainers
  • Flexible class timings
  • Certification recognized by employers
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