WELCOME TO ITACAREDI SKILLS COLLEGE

Empower Your Tech Career with ITACAREDI SKILLS COLLEGE

Advance Certificate in Digital Marketing (ACDM)

The Advance Certificate in Digital Marketing is an industry-relevant program designed to equip learners with comprehensive skills in online marketing, branding, and customer engagement. Covering areas like SEO, SEM, Social Media, Content Marketing, Email Marketing, and Analytics, this course prepares students for digital marketing jobs, freelancing, and entrepreneurial ventures. Learners will also handle real-world projects, including website promotion, campaign execution, and lead generation.

Duration

4 to 6 Months

Eligibility

12th Pass / Any Graduate / Working Professionals (Basic computer and internet knowledge required)

Mode

Regular / Online / Blended

Support

Placement Assistance

Take the First Step Toward Your Dream Career

Apply Now

Module Wise Syllabus

Module 1: Introduction to Digital Marketing

  • Understanding Digital vs Traditional Marketing
  • Key Digital Marketing Channels
  • Buyer’s Journey & Digital Funnels
  • Career Paths in Digital Marketing

Module 2: Website Planning & Creation

  • Domain & Hosting Basics
  • WordPress Website Setup
  • Landing Page Design Principles
  • SEO-Friendly Website Structure

Module 3: Search Engine Optimization (SEO)

  • Introduction to SEO
  • Keyword Research Tools & Techniques
  • On-Page SEO (Meta Tags, URL, Content Optimization)
  • Off-Page SEO (Backlinks, Social Signals)
  • Technical SEO Basics (XML Sitemap, Robots.txt)
  • SEO Tools (Google Search Console, SEMrush basics)

Module 4: Search Engine Marketing (SEM) / Google Ads

  • Understanding Google Ads Ecosystem
  • Search Ads, Display Ads, Video Ads
  • Keyword Match Types & Bidding Strategies
  • Campaign Creation & Optimization
  • Remarketing & Retargeting Techniques

Module 5: Social Media Marketing (SMM)

  • Platforms Overview: Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Content Creation for Social Media
  • Facebook &Instagram Ads Manager
  • Influencer & Viral Marketing Concepts

Module 6: Content Marketing & Blogging

  • Content Strategy & Planning
  • Blogging Platforms & Best Practices
  • Video Content Creation (Basics)
  • Canva for Graphics &Creatives
  • Storytelling in Marketing

Module 7: Email Marketing & Automation

  • Email Marketing Fundamentals
  • Using MailChimp or Zoho Campaigns
  • List Building & Segmentation
  • Email Copywriting Tips
  • Automation Sequences & Drip Campaigns

Module 8: Affiliate Marketing & E-Commerce

  • Affiliate Marketing Concepts
  • Setting Up Affiliate Campaigns
  • Introduction to E-commerce Marketing
  • Product Listing &Catalog Optimization
  • Payment Gateways & Logistics Overview

Module 9: Web Analytics & Reporting

  • Google Analytics Basics
  • Understanding Audience, Acquisition &Behavior Reports
  • Conversion Tracking & Goal Setup
  • UTM Parameters for Campaign Tracking
  • Reporting Dashboards Creation

Module 10: Digital Marketing Strategy & Freelancing

  • Crafting 360° Digital Marketing Campaigns
  • Budget Allocation & ROI Measurement
  • Freelancing Platforms (Upwork, Fiverr)
  • Building Digital Portfolio & Case Studies
  • Personal Branding as a Marketer

Module 11: Practical Project Work

  • SEO Audit Project
  • Google Ads Live Campaign
  • Social Media Content Calendar & Ads Project
  • Final Viva & Portfolio Presentation

Key Skills Developed

Course Benefits

Career Opportunities

Comprehensive offerings to build skills and careers

Digital Marketing Executive

SEO Specialist

PPC (Google Ads) Campaign Manager

Social Media Manager

Content Marketer

Freelance Digital Marketer

E-commerce Marketing Specialist

Welcome to ITACAREDI Skills College

Empowering through Skills, Training & Education

WHY CHOOSE ITACAREDI?

ITACAREDI Skills College is a leading institution in India, dedicated to empowering individuals through quality education and skill development. Our acdm program is designed to equip students with the knowledge and skills needed to excel in the IT industry.

  • Simple, easy-to-follow curriculum
  • Practical, hands-on training
  • Friendly and experienced trainers
  • Flexible class timings
  • Certification recognized by employers
Apply Now
Franchise Collaboration